Abbey Road Live, a Beatles tribute band, will be performing a free concert in Jailhouse Square from 7 to 10 p.m. on Saturday evening, playing the songs countless Beatles fans know and love. And while they might not look like the famous foursome from Liverpool, England, they make up for it in performance.
“This band, their appearance, doesn’t look like the Beatles, but they sound like them,” Twin County Regional Chamber of Commerce Executive Director Judy Brannock said.
The Chamber arranged for Abbey Road Live to come to the area and got everything okayed with Hillsville Town Council. The Chamber got sponsors to help pay for the band, secured an ABC license to have a beverage garden (no outside drinks or coolers will be allowed) and arranged for vendors to sell food and commemorative shirts during the concert. There will also be a contest for the Best Beatle Impersonator. Festivities begin at 4 p.m.
Brannock said Abbey Road Live played July 4 at Roanoke and was a smashing success, so when the chance showed, the Chamber jumped.
“We had an opportunity to get them while they’re still on the eastern seaboard and we wanted to do an event in the Hillsville/Carroll County area,” Brannock said.
Plus, the area is renowned for its musical roots, so a concert made sense in that regard.
“This area is known for its musical heritage,” Brannock said. “They enjoy the old time, bluegrass, beach. We thought this would be a wonderful addition.”
Brannock said the concert, being free, is a great way for a family to enjoy itself by doing something a little out of the ordinary, and it’s great for local business owners to have a chance to market their goods and services to those they don’t normally see on a daily basis.
“Right now, with the economy where it is, I think it’s the perfect time to have more things,” Brannock said. “It brings visitors to your area and that’s good for the local economy. It’s also good for the local citizens, offering them quality entertainment and it doesn’t cost them a mint to do it.”
If the event is a success, Brannock said she could certainly see future Chamber events taking place in Hillsville. She said town officials have been most gracious.
“We appreciate all of the cooperation from Hillsville,” Brannock said. “The town office has been cooperative, (Police) Chief (Steve) Williams has gone out of his way, a lot of the merchants have stepped up to be sponsors.”